LeBlog - client

Programming flexibility into a Yoga Studio Website

Mon, 14 Jun 2010 18:10:00 -0500

My latest ouvre. Yoga-Sanctuary.com was a website that had been stretched to its limits. It was a classic site, static HTML, frames, and outdated branding. There was third-party integration with MindBody, a business logic software system for scheduling, taking online payments and payroll for yoga studios, salons, gyms, and spas. My work was to install my ColdFusion CMS so that the studio manager could maintain the site, integrate a live feed from MindBody into the site for a nicer user experience, and to supply mechanisms for adding galleries, taking in and displaying testimonials, teacher bios, display a blog feed on the home page from Blogger, integrate Constant Contact newsletter sign up, and work with the owner and studio manager to design a site that was pleasing, dynamic, and not overly feminine. The result, is a wonderful example of the zen of website development. Here is the homepage as it was: Here is the homepage now: The building and customization of the CMS was a large task in itself, but it built up a codebase that I have been working on for almost 2 years now. This is the best example of what my gCMS can do. I learned several things about how to use CF and MySQL to do all the back-end stuff, and still publish static and dynamic pages on the front-end. I can see that I have to refine things a bit now too, like for example, I need to add a back-end function for publishing or regenerating all the pages in the site with one mouse click. The juiciest bit of programming was integrating the MindBody feed. That meant exploring the CFHTTP tag and after pulling in the XML feed, a lot of XPath data manipulations so the front-end display was what we wanted, with conditional logic, styling and fail-over code in the event of a communications time out with the third-party server. Take a look. Although it just looks like a simple page, there is a bunch of hard-won knowledge behind it.

Old Dog, New Tricks

Wed, 26 May 2010 18:33:00 -0500

Here's one of the ways that Facebook has been a good thing for my business. Simply put it is the network part of "social networking" that pays off. The more contacts you make in your network, the more people know what you do, and that is a good thing. Basic marketing. Here's the story of one FB contact that thought of me for her Dog Training and Boarding business. Well, there's not much of a story really... her website needed to be updated... the design was, well, "vintage." It was fun connecting with an old friend from my life at UMass and learning about her business. The homepage states: At Northeast School For Dogs, we offer obedience training, boarding, and daycare. Here's the site before: Here's the site after:

Puffer's Website Gets the Esthetic Treatment

Mon, 01 Mar 2010 12:24:00 -0500

This Aveda Concept Spa and Salon in Westfield, MA, needed a website update. I have done several spas and salons in Western MA, and I enjoy working with people who are all about the esthetic. What they bring to their customers in the way of renewal and relaxation, their website needs to communicate too. [More]

Hyundai Dealer Design Relaunch

Thu, 25 Feb 2010 18:38:00 -0500

One of my favorite customers is Gary Rome. He is an innovative and original business owner who gives his personal flavor to the way he does things. I dare say he was the first car dealer to use his dog in his marketing, and he has kept that theme going for about 10 years now. "The best doggone place to by a car" [More]

Buy Coffee and Tea Online

Wed, 25 Nov 2009 09:30:00 -0500

I am pleased to announce the launch of a new website for Esselon Coffee Roasting Co., Inc. We redesigned the site, and took their online coffee sales business to the next level. The new site is built on the Shopsite platform served at Lexiconn in CT. Shopsite gives the website owner the power to manage all parts of the site via a full-blown ecommerce shopping cart and content management system. The site manager can add, edit and update products, spotlight sales on the home page, and control the navigation of the site. Shopsite has a built-in rich text editor that allows non-coders to do the basic web page edits as well as upload photos (with mulitiple resizing) and manipulate page content as needed, then publish static Google-friendly pages to the site. This project was also exciting for me because it is the first collaboration with Jennifer Williams of Verilliance, who handled the SEO research and content consulting. With Jennifer's talent on tweeking the copy towards online sales and search engine marketing, the expanded offerings of product, and with the power of Shopsite to manage the site, I am certain this marks a new era in the business of Esselon. If you didn't know, Esselon is also an amazing cafe in Hadley, MA that offers breakfast, brunch, lunch and dinner with beer and wine and a kicking menu of savory goods! Below is the before and after shot of the Esselon.com home page... but don't stop there... check out the full site and buy some coffee or tea!

Before

After

Recent Launch: NECCEE Cosmetology and Esthetics School

Wed, 23 Sep 2009 13:42:00 -0500

The tagline is "Redefine your life." We redfined their site. New England Center for Cosmetology and Esthetics Education website not only needed a make-over to update their look, but they needed a plan for how to really drive prospective students to make admissions appointments and to help them make a career choice. UPDATE - June 2010: NECCEE was sold to BrioAcademy, and their website was mothballed as part of the brand consolidation. I worked with the owners and the admissions staff to determine what people needed to know in order to make the leap. Questions like: Do I want to be a hair stylist or do I want to be a spa manager? How can I pay for this education? When can I get into a class? Will I get a job after I am done? We redesigned the home page to feature those four questions, to give entry points so that users could make those choices. Their old website was already rich with information and background on careers, course descriptions, and institutional information. We maintained all the old search-engine-indexed URLs, and re-packaged the info in the new wraper. We launched a blog on Blogger.com to enable staff to easily generate keyword rich content that links back to the main site. It was amazing to see that Google indexes those posts within minutes of them being published. I took an RSS feed from the blog and populate the home page with the latest blog headlines giving a nice sense of currency to the site. One of the features I am really proud of is a simple, non-scientific career/personality quiz. Based on a group of traits, the user must pick 10 that they identify with... then my programmatic magic rates their likelihood to fit one of three career paths. See it here. The whole site is ColdFusion driven, and the next project is a custom build out for the schools' alumni... with job matching features and job seeking tools to help graduates make the most of their certifications.

Zito, NYC Portrait Artist

Fri, 21 Aug 2009 11:26:00 -0500

I am thrilled to blog about one of my most recent projects for New York City portrait artist, Zito. Zito's portraits are amazing! He captures the feeling of the time, place, and the subject in his own colors and brush strokes. He's gotten a lot of great press recently, and I am certain that his efforts to be a biggie on the Manhattan (L.E.S.) art scene will be rewarded. He's got great paintings of regular people, but also of such stars as Jimi Hendrix, Abe Lincoln, David Bowie, Oscar Wilde, Sitting Bull, and Scarlett Johansson. Here's a sample for you: Someone named Marina Zelle. I am very happy about how this site is coming along, and I am sure Zito is going to be a marquee client for me. I customized my CMS for him, so he can admin the whole site by himself. I also integrated Ray Camden's BlogCFC, and I am in the process of integrating CafePress.com so that Zito can sell is images on various merchandise. Check him out... you'll enjoy the artwork!

Springtime Berkshire Photographer

Thu, 02 Apr 2009 10:37:00 -0500

Are you planning a wedding in the Berkshires this summer? Do you need a senior portrait for your graduation? Does your business need professional photography for collateral marketing materials? Charles Abel's experience and personal style of working will insure that you get professional quality at a reasonable price. See: http://www.charlesabelphotography.com. Charles, or "Chuck," as I came to know him, has been working as a photojournalist and newspaper editor in the Western Massachusetts area for more than 18 years. I used to work with him at the newspaper in Northampton. He managed a busy department of several staff photographers plus seasonal interns. There always seemed to be a steady stream of interns for the photo department... but I digress. My personal experience with Chuck also includes the pleasure of working with him professionally when my family had a formal portrait done. It was really casual. We went to Child's Park across from the high school and found a well lit spot. I am pretty sure it was springtime, and Winter had just had a haircut. The prints we got were a priceless moment of time. My wife and I, two young parents... full of energy but not sleep. The kids are still showing some baby-like qualities. If you are looking for a wedding photographer you can visit the website www.charlesabelphotography.com

Do you know That Artist?

Thu, 05 Mar 2009 20:03:00 -0500

I am proud to announce the launch of my latest site: ThatArtist.com, the website for a Brooklyn artist named Mark Parsons. Mark's work in sculpture, printmaking, and collaborative projections sets him apart from many of his peers. His innovation and vision have brought his work to a another dimension. Mark teaches at the Pratt Institute in Brooklyn, NY, and we launched his site just in time for the Armory Show, a big expo of new and contemporary art taking place in NYC from March 5 to March 8th. I am very excited about the ThatArtist.com project, because it futhers my experience with building effective back-end systems for my clients. I used much of the ColdFusion/MySQL knowledge that I specialize in, but I also was thrilled to incorporate the FCKeditor into the admin tools for the first time. This gives Mark the opportunity to not only manage text and images, but to control styling, upload files, embed Flash and so many other great WYSIWYG stuff that requires him to know nothing except how to use a browser. The site includes a galleries management tool, the ability to add pages at will, and the ability to edit the main navigational pages as needed with total control over text and images all delivered through a variable template based on the YUI standards of fonts, grids, and reset. Instantly Mark took to the tools and began generating content and taking ownership of his site. It was amazing to see a friend light up when he realized that he was released from the prison of his old website that was managed by someone else and he was not empowered to interact with it at will. I have great confidence that this site will open doors for me as Mark is a networking kind of guy, and he'll tell people how happy he is. The design of the site is very minimalist... in fact I did not use ANY Photoshop in building this site. It gave me a nice feeling for what can be done with simple CSS and HTML layout that provided Mark with the simplicity that he required. I did not even size the images in PS... I was thrilled to start using ColdFusion 8's native CFIMAGE tag to upload, resize and create thumbnails all on the server... again giving my client the power to know nothing about what dpi his images were or if they were web safe. CF did it all for me! Coming up next, I have another NYC artist in the pipeline, and we'll build off of some of what I made for ThatArtist.com, but I think we'll do more design, and there are a lot more features to implement. I am truly excited!

Photographer in W Mass and Berkshires

Thu, 12 Feb 2009 16:55:00 -0500

I am happy to announce the launch of the website for Charles Abel Photography. Charles is an accomplished photographer who worked as the photo editor at the Gazette with me over the past 10 years. His site is charlesabelphotography.com. Please take a look and send him some feedback if you get the chance. I was excited to work with Charles on this project, and I took the opportunity to use some new tricks in my bag. I used the Suckerfish Lightbox Redux which was developed by Jonathan Christopher, a programmer in Albany. I liked the way that the galleries can pop-up from basic text links, and reduce the visual load on a page by hiding the thumbnails until the user mouses over the links. Of course we all love the Lightbox image display... so many sites use it now. I also have enjoyed building the back-end tools so that this professional photographer can add, edit and delete galleries at will through a CMS that I built in ColdFusion. This galleries tool is one that many of my clients will use in their sites, and the beauty for me is that I can customize the front-end look to anything I want... not everyone wants the SuckerFish treatment... I am looking forward to using a new image viewer called Pop-box, for example. So, if you are looking for a senior portrait, are planning a wedding in the berkshires, or just need a great editorial spread, please consider Charles Abel Photography.

Cosmetology School in Massachusetts

Fri, 06 Feb 2009 15:42:00 -0500

As you know I have been working with the New England Centers for Cosmetology and Esthetics to increase their rate of inquiry from their website. They are a Cosmetology School in MA. That means they teach folks how to become hair stylists, and make-up artists, massage therapists, skin care specialists, and nail technicians to name just a few of the areas they cover. I posted a few weeks ago with a slant towards the part of their program other than Cosmetology, and along with a couple of edits to thier meta tags and some posts on comment forums on high ranking sites, they now come up on the first page of Google results as desired. Now I am adding this blog post to give additional uplift to their Cosmetology School. So, with this strategy in mind, I am building a small link net that should help to raise their result listing using the phrases cosmetology school in Massachusets, cosmetology school in Conecticut, cosmetology school in Rhode Island, cosmetology school in New York, cosmetology school in Maine, cosmetology school in Vermot, and cosmetology school in New Hampshire.

Esthetics School MA

Mon, 12 Jan 2009 13:57:00 -0500

The New England Centers for Cosmetology and Esthetics in Northampton is positioning itself as a serious esthetics school in MA. I am working to help that come about. Had you ever heard about the "Google bomb" that was orchestrated against G.W. Bush where a Google search for the word "failure" would bring up the top result as the Bush bio on whitehouse.gov? Through a grassroots effort and some internet networking, lots of people put links on their websites using the word as the link text that linked users and bots to Georgie's page. Since then, Google figured out how to block such mischievous use of their engine to promote political ends... but the concept is still one of the best ways to get a search engine to associate a particular phrase with your website. So, with this strategy in mind, I am building a small link net that should help to raise their result listing using the phrases esthetics school in Massachusets, esthetics school in Conecticut, esthetics school in Rhode Island, esthetics school in New York, esthetics school in Maine, esthetics school in Vermot, and esthetics school in New Hampshire. We are putting this into play because although the name of the school, which had been Chameleons School, plays to their regional market, it leaves out the granularity of each state name.

A deconstruction reconstruction

Tue, 16 Dec 2008 14:21:00 -0500

One of my recent projects involved work for the ReStore, a place in Springfield where people can buy recycled home improvements like toilets, lighting, flooring and loads more... The job was to re-vamp their page that speaks to their "deconstruction" services whereby they will come to your house and take it apart in a thoughtful way so that they can resell all the bits. There is a cool time lapse video that you can watch that shows the process. I applied my magic first by turning them on to the FlowPlayer so that they could deliver their videos independent of YouTube. Then I built this cool playlist for them so that you can scroll through all the clips with some nice jQuery work. Things got a bit more complex when I added an "accordian" interface for their FAQs. I had to use Adobe's Spry library to get an accordian to work on the same page as my scrolly playlist, but I think the result is a clean page that packs a lot of info into the fixed-width design that they already had. I processed all the videos used, encoding them into the FLV format from MOV and I prepared some slideshows using iPhoto and iMovie. My biggest coup was compressing the feature video which was almost 1GB in its raw format, down to a 14MB FLV file. That is still a big file when using progressive download, but it still works well. Soon enough I will get to work with a FMS to stream video into the player... I can't wait.

Elementals

Sun, 14 Dec 2008 13:18:00 -0500

The first night of "camping out" at our house had been cozy and quiet, Ma in her kerchief and I in my cap... but the lack of running water is way more of a problem than the cold. But by luck we had the anti-problem. A gift certificate that we had been holding on to. We went to Elements Hot Tub Spa, one of my web design clients. We were, as if by cosmic knowledge led to the Water room. A big blue-hued room with a steam shower and a giant tub. One hour of awesome! I'm telling you.... nice! Water being the connection here, their website design was largely influenced by water. I faded a small mossy waterfall into the background at the top of the page, and it pours down under the page.